Exploring a Bayesian hierarchical structure within the behavioural perspective model
This thesis focusses on how the behaviour of consumers can be predicted within the Behavioural Perspective Model’s (BPM) theoretical framework. The study focuses on three specific area. First, a complex functional form is created, utilizing the BPM’s Informational and Utilitarian reinforcement in co...
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Cardiff University
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.742872 |