Locus classicus : origin brands in Roman luxury markets, c.100 BC-c.AD 130
This thesis examines the social and economic context for so-called’ origin brands’ (products referred to and associated with a particular town, region or country) in ancient Rome, and develops a hypothetical model of how a Roman brand’s reputation might grow. This thinking is illustrated by four det...
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University College London (University of London)
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.747685 |