Lean Product Development process structure and its effect on the performance of NPD projects
New product development (NPD) has a pivotal role in the industrial competition, and makes a basis for long‐term prosperity of companies. To survive in today's fast‐changing market environment, companies are always trying to improve the performance of their NPD projects, by implementing new appr...
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Nottingham Trent University
2017
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.748554 |