Motivation and behaviour in green consumerism : empirical evidence from China
In light of an increasing demand for environmentally friendly and safe food products and the growing market for green products, there is a need for research that examines how Chinese consumers view and make decisions about buying green food products. Despite the growth in green consumerism, few stud...
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Northumbria University
2016
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.757222 |