How nostalgia and narcissism affect consumption of popular cultural artefacts
This research investigates the contingent effect of age and self-concepts on narcissism in shaping nostalgic preferences. The results show that narcissism impacts on consumers’ nostalgic preferences, while age significantly moderates these relationships. Furthermore, when public self is activated un...
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University of Leeds
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.758299 |