Customer orientation in highly relational services : antecedents and consequences
The aim of this study is to investigate the role and implications of the customer orientation of service employees (COSE) in highly relational services (HRS) and its front-line employees. Customer orientation (CO) is considered a key pillar in the development of relationship marketing (RM). However,...
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University of West London
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.759740 |