Media content choice: dynamics of selection in the new television ecosystem
This paper expands existing understandings of how entertainment content viewers conceptualize, encounter, evaluate, and select entertainment video content in the emerging television ecosystem. Special attention is paid to the influences that create awareness around a particular media product and the...
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| Language: | en_US |
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2016
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| Online Access: | https://hdl.handle.net/2144/15201 |