Creating and retaining authenticity among craft breweries: a case study of local breweries in Boston, Massachusetts
Brewing has a long history in this country--first making an appearance in 1620 with the landing of the Pilgrims at Plymouth Rock in Massachusetts. Today, beers can be easily categorized into one of two types: 1) industrial, and 2) craft. The focus of this paper is on this second type, the "craf...
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| Language: | en_US |
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2016
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| Online Access: | https://hdl.handle.net/2144/15673 |