The effect of price-ending on luxury and necessity
The purpose of this study is to see whether price endings affect people's perceptions of luxury and necessity goods. There is evidence that the rightmost digits, or endings, of retail prices can communicate meanings to consumers. Some researchers (Schindler and Kirby, 1997; Stiving and Winer, 1...
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| Language: | en |
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University of Canterbury. Psychology
2008
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| Online Access: | http://hdl.handle.net/10092/1532 |