Examining the role of emotions as a mediator of interface design effects in an online retail setting
The main objective of this study was to examine how Web-based shopping environments influence the emotional states of consumers, and how these emotions subsequently affect their attitudes and behavioural intentions. To achieve this aim, this study drew theoretical guidance from the Mehrabian-Russell...
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| Language: | en |
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University of Canterbury. Mangement
2010
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| Online Access: | http://hdl.handle.net/10092/4319 |