Fonts and Fluency: The Effects of Typeface Familiarity, Appropriateness, and Personality on Reader Judgments

The advent of digital typography has seen the printed letter permeate many aspects of our world, due to its function as the visual manifestation of verbal language. However, few scientific researchers have paid attention to these innocuous and ubiquitous characters. Furthermore, existing typeface re...

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Bibliographic Details
Main Author: Wang, Timothy Tien-Lou
Language:en
Published: University of Canterbury. Department of Psychology 2013
Subjects:
Online Access:http://hdl.handle.net/10092/8405