A Contingent Examination of Strategy-Cost System Alignment: Customer Retention and Customer Profitability Analysis
This research undertakes a contingency theory examination of strategy and cost system alignment based on customer retention and customer profitability analysis. Previous research and consultancy advice has promoted the benefits of a firm following a customer retention strategy. They claim that in or...
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| Language: | en |
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University of Canterbury. Accountancy, Finance and Information Systems
2008
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| Online Access: | http://hdl.handle.net/10092/865 |