An investigation into the role of serendipity, effectuation, and entrepreneurial marketing in fast-growth entrepreneurial firms
This thesis investigates the role of serendipity, effectuation, and entrepreneurial marketing in fast-growth entrepreneurial firms. Using a qualitative paradigm, multiple case studies and cross-country approaches, the study aims to explore the interrelationships among these constructs and answer the...
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| Language: | en |
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University of Canterbury. Management, Marketing, and Entrepreneurship
2014
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| Online Access: | http://hdl.handle.net/10092/9645 |