Leveraging Customer Loyalty Data to Personalize the Service Experience
Most people value the highly personalized service they receive from their barber, handyman, or financial advisor. These providers get to know individual customers, and they tailor their offerings to better match specific needs. This leads to loyalty, as customers return for the personal service. Int...
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| Format: | Others |
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Research Showcase @ CMU
2015
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| Online Access: | http://repository.cmu.edu/theses/99 http://repository.cmu.edu/cgi/viewcontent.cgi?article=1103&context=theses |