Multiproduct Pricing Management and Design of New Service Products

In this thesis, we study price optimization and competition of multiple differentiated substitutable products under the general Nested Logit model and also consider the designing and pricing of new service products, e.g., flexible warranty and refundable warranty, under customers' strategic cla...

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Bibliographic Details
Main Author: Wang, Ruxian
Language:English
Published: 2012
Subjects:
Online Access:https://doi.org/10.7916/D81V5MXD