Essays in Consumer Choice Driven Assortment Planning
Product assortment selection is among the most critical decisions facing retailers: product variety and relevance is a fundamental driver of consumers' purchase decisions and ultimately of a retailer's profitability. In the last couple of decades an increasing number of firms have gained t...
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| Language: | English |
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2011
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| Online Access: | https://doi.org/10.7916/D8T4412P |