The Distinct Psychology of Smartphone Usage

One of the most important trends in today’s marketplace is consumers’ increased reliance on smartphones not only as a communication device but also as a central platform for accessing information, entertainment and other consumption activities—the so-called “mobile revolution” (Ackley 2015). While t...

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Bibliographic Details
Main Author: Melumad, Shiri
Language:English
Published: 2017
Subjects:
Online Access:https://doi.org/10.7916/D8XH03HJ