BACKPEDALING NUGGET SMUGGLERS: A FACEBOOK AND NEWS ARTICLE THEMATIC ANALYSIS OF CHICK-FIL-A VS. GAY MARRIAGE

BACKPEDALING NUGGET SMUGGLERS: A FACEBOOK AND NEWS ARTICLE THEMATIC ANALYSIS OF CHICK-FIL-A VS. GAY MARRIAGE

This study utilizes William Benoit’s Image Repair Theory to frame the dominant crisis communication strategies that fast food chain Chick-fil-A (CFA) employed before, during and after their CEO mixed his personal opinion on social issues with corporate policy in June 2012. The thematic analysis draw...

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Bibliographic Details
Main Author: Wiedmaier, Stacy M
Format: Others
Published: CSUSB ScholarWorks 2017
Subjects:
Chick-fil-A
Cracker Barrel
Dan Cathy
Crisis Communication
LGBT
The Atlanta Journal Constitution
Business and Corporate Communications
Public Relations and Advertising
Online Access:https://scholarworks.lib.csusb.edu/etd/487
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=1510&context=etd

Internet

https://scholarworks.lib.csusb.edu/etd/487
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=1510&context=etd

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