A content analysis of value-based advertising strategies on the Internet

A content analysis of value-based advertising strategies on the Internet

The purpose of this study is to analyze the contents of various web sites to determine whether they implement value-based advertising strategies relative to the level of buyer involvement.

Bibliographic Details
Main Author: Kepekci, Ali Caglar
Format: Others
Published: CSUSB ScholarWorks 2001
Subjects:
Internet advertising
Internet marketing
Content analysis (Communication)
Retail trade > Computer networks
World Wide Web
Public Relations and Advertising
Online Access:https://scholarworks.lib.csusb.edu/etd-project/1730
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=2730&context=etd-project

Internet

https://scholarworks.lib.csusb.edu/etd-project/1730
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=2730&context=etd-project

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