Public relations as a marketing strategy in the United Arab Emirates
The United Arab Emirates (UAE) became known to the world when oil was discovered. Since that tine, the country has modernized and developed into one of the largest trading centers in the world. The purpose of this research is to identify companies in the UAE who are currently using public relations,...
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| Format: | Others |
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CSUSB ScholarWorks
2001
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| Online Access: | https://scholarworks.lib.csusb.edu/etd-project/1923 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=2923&context=etd-project |