Generational marketing: Baby boomers, Generation X and the net generation

Generational marketing: Baby boomers, Generation X and the net generation

The purpose of this project is to gain a better understanding of the different market opportunities available to credit unions. The project differentiates the markets by age: Net Generation 2 to 22, Generation X 23 to 34 and the Baby Boomers 35 to 53. Each of these groups are important to the ongoin...

Full description

Bibliographic Details
Main Author: Ronnfeldt, Jane
Format: Others
Published: CSUSB ScholarWorks 2001
Subjects:
Arrowhead Credit Union (San Bernardino
California)
Marketing segmentation
Marketing research
Comparative marketing
Credit unions > Marketing
Baby boom generation > Personal Finance
Generation X > Personal Finance
Marketing
Online Access:https://scholarworks.lib.csusb.edu/etd-project/2019
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3019&context=etd-project

Internet

https://scholarworks.lib.csusb.edu/etd-project/2019
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3019&context=etd-project

Similar Items