Gender segmentation and its implementation in Saudi Arabia

Gender segmentation and its implementation in Saudi Arabia

The purpose of this project is to gain a better understanding of gender segmentation strategy possibilities in the Kingdom of Saudi Arabia. The findings from this survey graphically illustrate and statistically demonstrate some critically important information about the consumer demographics, needs,...

Full description

Bibliographic Details
Main Author: Altawail, Ghassan Mohammed
Format: Others
Published: CSUSB ScholarWorks 2003
Subjects:
Market segmentation > United States
Lifestyles > Saudi Arabia
Market surveys > United States
Target marketing
Women consumers
Muslim women > Social life and customs
Muslim women > Conduct of life
Marketing
Online Access:https://scholarworks.lib.csusb.edu/etd-project/2281
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3283&context=etd-project

Internet

https://scholarworks.lib.csusb.edu/etd-project/2281
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3283&context=etd-project

Similar Items