A comparative analysis of the use of music in advertisements within the car industry

A comparative analysis of the use of music in advertisements within the car industry

The purpose of this thesis is to compare and contrast the use of music in commercials for Mitsubishi, Volkswagen, Chrysler and Jaguar.

Bibliographic Details
Main Author: Mamaril, Crystal Desquitado
Format: Others
Published: CSUSB ScholarWorks 2003
Subjects:
Music in advertising
Automobiles > Marketing
Chrysler automobiles
Jaguar automobiles
Volkswagen automobiles
Mitsubishi automobiles
Marketing
Online Access:https://scholarworks.lib.csusb.edu/etd-project/2296
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3297&context=etd-project

Internet

https://scholarworks.lib.csusb.edu/etd-project/2296
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3297&context=etd-project

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