The advertising campaign for the Diamond brand, a Thai whisky, focusing on three provinces of Northern Thailand

The purpose of this project is to apply marketing tactics and advertising strategies in the form of an advertising campaign. The goal of this campaign is to increase the sales and profits of the "Diamond drink."

Bibliographic Details
Main Author: Wongtee, Rattanawadee
Format: Others
Published: CSUSB ScholarWorks 2003
Subjects:
Online Access:https://scholarworks.lib.csusb.edu/etd-project/2349
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3350&context=etd-project