Research study on laddering technique in depth interviews on alcoholic beverage consumption and brand preferences
This research study will clarify with facts and evidence that drinking alcoholic beverages is a social problem in American society. It will also focus on indepth interviews using the laddering technique on a small sample of eight respondents.
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
CSUSB ScholarWorks
2003
|
| Subjects: | |
| Online Access: | https://scholarworks.lib.csusb.edu/etd-project/2376 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3377&context=etd-project |