The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed

The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed

The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.

Bibliographic Details
Main Author:	Eamsobhana, Sudawadee
Format:	Others
Published:	CSUSB ScholarWorks 2005
Subjects:	Advertising Brand name products United States Marketing Management Advertising Brand name products Thailand Marketing Management Celebrities United States Marketing Celebrities Thailand Marketing Communication in marketing United States Communication in marketing Thailand Advertising campaigns United States Advertising campaigns Thailand Advertising campaigns Communication in marketing. Marketing Public Relations and Advertising
Online Access:	https://scholarworks.lib.csusb.edu/etd-project/2845 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3862&context=etd-project

Internet

https://scholarworks.lib.csusb.edu/etd-project/2845
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3862&context=etd-project