The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed

The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.

Bibliographic Details
Main Author:	Eamsobhana, Sudawadee
Format:	Others
Published:	CSUSB ScholarWorks 2005
Subjects:	Advertising Brand name products United States Marketing Management Advertising Brand name products Thailand Marketing Management Celebrities United States Marketing Celebrities Thailand Marketing Communication in marketing United States Communication in marketing Thailand Advertising campaigns United States Advertising campaigns Thailand Advertising campaigns Communication in marketing. Marketing Public Relations and Advertising
Online Access:	https://scholarworks.lib.csusb.edu/etd-project/2845 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3862&context=etd-project

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spelling	ndltd-csusb.edu-oai-scholarworks.lib.csusb.edu-etd-project-38622019-10-23T03:33:58Z The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed Eamsobhana, Sudawadee The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used. 2005-01-01T08:00:00Z text application/pdf https://scholarworks.lib.csusb.edu/etd-project/2845 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3862&context=etd-project Theses Digitization Project CSUSB ScholarWorks Advertising Brand name products United States Marketing Management Advertising Brand name products Thailand Marketing Management Celebrities United States Marketing Celebrities Thailand Marketing Communication in marketing United States Communication in marketing Thailand Advertising campaigns United States Advertising campaigns Thailand Advertising campaigns Communication in marketing. Marketing Public Relations and Advertising
collection	NDLTD
format	Others
sources	NDLTD
topic	Advertising Brand name products United States Marketing Management Advertising Brand name products Thailand Marketing Management Celebrities United States Marketing Celebrities Thailand Marketing Communication in marketing United States Communication in marketing Thailand Advertising campaigns United States Advertising campaigns Thailand Advertising campaigns Communication in marketing. Marketing Public Relations and Advertising
spellingShingle	Advertising Brand name products United States Marketing Management Advertising Brand name products Thailand Marketing Management Celebrities United States Marketing Celebrities Thailand Marketing Communication in marketing United States Communication in marketing Thailand Advertising campaigns United States Advertising campaigns Thailand Advertising campaigns Communication in marketing. Marketing Public Relations and Advertising Eamsobhana, Sudawadee The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed
description	The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.
author	Eamsobhana, Sudawadee
author_facet	Eamsobhana, Sudawadee
author_sort	Eamsobhana, Sudawadee
title	The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed
title_short	The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed
title_full	The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed
title_fullStr	The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed
title_full_unstemmed	The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed
title_sort	cross-cultural research of united states and thailand: the relationship between celebrity endorsers and types of product endorsed
publisher	CSUSB ScholarWorks
publishDate	2005
url	https://scholarworks.lib.csusb.edu/etd-project/2845 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3862&context=etd-project
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The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed

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