Proposed marketing and advertising campaign for the United Negro College Fund

Proposed marketing and advertising campaign for the United Negro College Fund

This project seeks to develop a marketing and advertising campaign for the United Negro College Fund (UNCF). The proposed California campaign is designed to reach an underserved target market in the state of California and to increase donations to the UNCF by one million dollars a year.

Bibliographic Details
Main Author: Hamm, Rashida Patrice
Format: Others
Published: CSUSB ScholarWorks 2005
Subjects:
Scholarships
Educational fund raising California
Student aid
African American college students Scholarships
fellowships
etc
African Americans Education (Higher)
Educational fund raising
Student aid.
Higher Education
Marketing
Online Access:https://scholarworks.lib.csusb.edu/etd-project/2866
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3883&context=etd-project

Internet

https://scholarworks.lib.csusb.edu/etd-project/2866
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3883&context=etd-project

Similar Items