Golfer celebrity endorsements on consumers' attitude toward the advertisement and the brand

Many companies choose to use celebrities as endorsers for their advertising campaigns. The two most common types are athletes and entertainers. The purpose of this thesis is to gain a better understanding of how celebrities, especially professional golfers, are used as endorsers in advertising.

Bibliographic Details
Main Author:	Tunsarawiput, Onvadee
Format:	Others
Published:	CSUSB ScholarWorks 2006
Subjects:	Endorsements in advertising United States Golfers United States Celebrities in mass media Sports United States Marketing Athletes in mass media Endorsements in advertising Golfers Sports Marketing. Marketing Public Relations and Advertising
Online Access:	https://scholarworks.lib.csusb.edu/etd-project/2877 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3894&context=etd-project

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spelling	ndltd-csusb.edu-oai-scholarworks.lib.csusb.edu-etd-project-38942019-10-23T03:33:58Z Golfer celebrity endorsements on consumers' attitude toward the advertisement and the brand Tunsarawiput, Onvadee Many companies choose to use celebrities as endorsers for their advertising campaigns. The two most common types are athletes and entertainers. The purpose of this thesis is to gain a better understanding of how celebrities, especially professional golfers, are used as endorsers in advertising. 2006-01-01T08:00:00Z text application/pdf https://scholarworks.lib.csusb.edu/etd-project/2877 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3894&context=etd-project Theses Digitization Project CSUSB ScholarWorks Endorsements in advertising United States Golfers United States Celebrities in mass media Sports United States Marketing Athletes in mass media Athletes in mass media Celebrities in mass media Endorsements in advertising Golfers Sports Marketing. Marketing Public Relations and Advertising
collection	NDLTD
format	Others
sources	NDLTD
topic	Endorsements in advertising United States Golfers United States Celebrities in mass media Sports United States Marketing Athletes in mass media Athletes in mass media Celebrities in mass media Endorsements in advertising Golfers Sports Marketing. Marketing Public Relations and Advertising
spellingShingle	Endorsements in advertising United States Golfers United States Celebrities in mass media Sports United States Marketing Athletes in mass media Athletes in mass media Celebrities in mass media Endorsements in advertising Golfers Sports Marketing. Marketing Public Relations and Advertising Tunsarawiput, Onvadee Golfer celebrity endorsements on consumers' attitude toward the advertisement and the brand
description	Many companies choose to use celebrities as endorsers for their advertising campaigns. The two most common types are athletes and entertainers. The purpose of this thesis is to gain a better understanding of how celebrities, especially professional golfers, are used as endorsers in advertising.
author	Tunsarawiput, Onvadee
author_facet	Tunsarawiput, Onvadee
author_sort	Tunsarawiput, Onvadee
title	Golfer celebrity endorsements on consumers' attitude toward the advertisement and the brand
title_short	Golfer celebrity endorsements on consumers' attitude toward the advertisement and the brand
title_full	Golfer celebrity endorsements on consumers' attitude toward the advertisement and the brand
title_fullStr	Golfer celebrity endorsements on consumers' attitude toward the advertisement and the brand
title_full_unstemmed	Golfer celebrity endorsements on consumers' attitude toward the advertisement and the brand
title_sort	golfer celebrity endorsements on consumers' attitude toward the advertisement and the brand
publisher	CSUSB ScholarWorks
publishDate	2006
url	https://scholarworks.lib.csusb.edu/etd-project/2877 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3894&context=etd-project
work_keys_str_mv	AT tunsarawiputonvadee golfercelebrityendorsementsonconsumersattitudetowardtheadvertisementandthebrand
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Golfer celebrity endorsements on consumers' attitude toward the advertisement and the brand

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