Disintermediation in the United States air travel industry who hold the power of booking strength

The purpose of this study is to investigate the correlation of U.S. domestic air travelers and patterns of air travel purchase within the U.S. air travel industry. Influences on the patterns of air travel purchase involved 1) demographic characteristics of travelers 2) benefits to the customer 3) cu...

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Bibliographic Details
Main Author: Gajaseni, Preenida
Format: Others
Published: CSUSB ScholarWorks 2005
Subjects:
Online Access:https://scholarworks.lib.csusb.edu/etd-project/2913
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3930&context=etd-project