A content analysis of print advertising from the United States and Hong Kong

A content analysis of print advertising from the United States and Hong Kong

The purpose of this study was to extend the research in cross-cultural advertising by investigating the differences in cosmetics and fragrance advertising in Hong Kong and the United States.

Bibliographic Details
Main Author:	Chu, Ka Man Carman
Format:	Others
Published:	CSUSB ScholarWorks 2007
Subjects:	Consumer behavior United States Cross-cultural studies Consumer behavior China Cross-cultural studies Advertising Cross-cultural studies Advertising Cosmetics United States Advertising Cosmetics China Advertising Perfumes industry China Advertising Perfumes industry United States Advertising Advertising Cosmetics Advertising Perfumes industry Consumer behavior. International Business Marketing
Online Access:	https://scholarworks.lib.csusb.edu/etd-project/3248 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=4332&context=etd-project

Internet

https://scholarworks.lib.csusb.edu/etd-project/3248
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=4332&context=etd-project