Biases in product evaluation: an anatomy of country of origin effects.
Wai-kwan Li. === Thesis (M.Phil.)--Chinese University of Hong Kong, 1990. === Bibliography: leaves 31-38. === Abstract --- p.vii === Introduction --- p.1 === Boundary of Country of Origin Effects --- p.2 === Involvement level for making buying decisions --- p.2 === Information amount --- p.4 ==...
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Format: | Others |
Language: | English |
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Chinese University of Hong Kong
1990
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Online Access: | http://library.cuhk.edu.hk/record=b5886550 http://repository.lib.cuhk.edu.hk/en/item/cuhk-318641 |