Biases in product evaluation: an anatomy of country of origin effects.
Wai-kwan Li. === Thesis (M.Phil.)--Chinese University of Hong Kong, 1990. === Bibliography: leaves 31-38. === Abstract --- p.vii === Introduction --- p.1 === Boundary of Country of Origin Effects --- p.2 === Involvement level for making buying decisions --- p.2 === Information amount --- p.4 ==...
| Other Authors: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Chinese University of Hong Kong
1990
|
| Subjects: | |
| Online Access: | http://library.cuhk.edu.hk/record=b5886550 http://repository.lib.cuhk.edu.hk/en/item/cuhk-318641 |