A study of psychographics and the application of psychographic segmentation in the Hong Kong cosmetics market.

A study of psychographics and the application of psychographic segmentation in the Hong Kong cosmetics market.

by Ko Kit-ling Kitty, Li Kit-yee Karen. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. === Bibliography: leaves 63-65. === ABSTRACT --- p.i === TABLE OF CONTENTS --- p.ii === LIST OF TABLES --- p.iv === LIST OF APPENDICES --- p.v === PREFACE --- p.vi === ACKNOWLEDGEMENT --- p.vii...

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Bibliographic Details
Other Authors: Ko, Kit-ling.
Format: Others
Language:English
Published: Chinese University of Hong Kong 1991
Subjects:
Cosmetics industry > Psychological aspects
Cosmetics industry > China > Hong Kong > Psychological aspects
Consumer behavior > Psychological aspects
Consumer behavior > China > Hong Kong > Psychological aspects
Online Access:http://library.cuhk.edu.hk/record=b5886666
http://repository.lib.cuhk.edu.hk/en/item/cuhk-318704

Internet

http://library.cuhk.edu.hk/record=b5886666
http://repository.lib.cuhk.edu.hk/en/item/cuhk-318704

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