The Effect of specialty advertising on consumer behaviour as an advertising medium and its comparison with other media.
by Ling Sau Shan, Samuel. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. === Includes bibliographical references (leaves 79-80). === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iv === ACKNOWLEDGEMENT --- p.vi === Chapter I. --- INTRODUCTION --- p.1 === What is Advertising --- p.1...
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| Format: | Others |
| Language: | English |
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Chinese University of Hong Kong
1992
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| Online Access: | http://library.cuhk.edu.hk/record=b5887155 http://repository.lib.cuhk.edu.hk/en/item/cuhk-318861 |