Direct response television advertising in Hong Kong.

Direct response television advertising in Hong Kong.

by Law Yuet Yung, Florence, Ma Yuen Hung, Pony. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. === Includes bibliographical references (leaves 62-66). === ACKNOWLEDGEMENT --- p.i === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.v === CHAPTER === Chapter I. --- INTRODUCTION --- p.1...

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Bibliographic Details
Other Authors: Law, Yuet Yung Florence.
Format: Others
Language:English
Published: Chinese University of Hong Kong 1993
Subjects:
Television advertising
Television advertising > China > Hong Kong
Direct marketing
Direct marketing > China > Hong Kong
Online Access:http://library.cuhk.edu.hk/record=b5887555
http://repository.lib.cuhk.edu.hk/en/item/cuhk-319055

Internet

http://library.cuhk.edu.hk/record=b5887555
http://repository.lib.cuhk.edu.hk/en/item/cuhk-319055

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