Television advertising and student peer interaction in consumer learning.

Television advertising and student peer interaction in consumer learning.

by Matthew Hung Kee Chan. === Title also in Chinese characters. === Includes questionnaire in Chinese. === Thesis (M.A.Ed.)--Chinese University of Hong Kong, 1993. === Includes bibliographical references (leaves 54-70). === ABSTRACT --- p.i === ACKNOWLEDGEMENTS --- p.ii === TABLE OF CONTENTS ---...

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Bibliographic Details
Other Authors: Chan, Matthew Hung Kee.
Format: Others
Language:English
Published: Chinese University of Hong Kong 1993
Subjects:
Consumer behavior
Consumer behavior > China > Hong Kong
Television advertising
Peer pressure in adolescence
Peer pressure in adolescence > China > Hong Kong
Online Access:http://library.cuhk.edu.hk/record=b5887841
http://repository.lib.cuhk.edu.hk/en/item/cuhk-319122

Internet

http://library.cuhk.edu.hk/record=b5887841
http://repository.lib.cuhk.edu.hk/en/item/cuhk-319122

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