Country-of-origin effect: implications for marketing sports shoes in Hong Kong.

Country-of-origin effect: implications for marketing sports shoes in Hong Kong.

by Cheng Ka-Chung, Ho Fung-Ching. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. === Includes bibliographical references (leaves 49-51). === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === LIST OF FIGURES --- p.v === LIST OF TABLES --- p.vi === ACKNOWLEDGMENTS --- p.vii === C...

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Bibliographic Details
Other Authors: Cheng, Ka-Chung.
Format: Others
Language:English
Published: Chinese University of Hong Kong 1996
Subjects:
Athletic shoes > Marketing
Shoes > Marketing
Shoes > China > Hong Kong > Marketing
Consumers' preferences
Consumers' preferences > China > Hong Kong
Consumers > Attitudes
Consumers > China > Hong Kong > Attitudes
Online Access:http://library.cuhk.edu.hk/record=b5888649
http://repository.lib.cuhk.edu.hk/en/item/cuhk-320784

Internet

http://library.cuhk.edu.hk/record=b5888649
http://repository.lib.cuhk.edu.hk/en/item/cuhk-320784

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