Moving towards a cashless era in 2000: design a marketing strategy for Mondex, an electronic cash, in Hong Kong.
by Li Chun-Kit Patrick. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. === Includes bibliographical references (leaves [87-90]). === ACKNOWLEDGEMENT --- p.ii === ABSTRACT --- p.iii === TABLE OF CONTENTS --- p.vi === LIST OF TABLES --- p.viii === INTRODUCTION --- p.1 === LITERATURE...
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| Format: | Others |
| Language: | English |
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Chinese University of Hong Kong
1996
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| Online Access: | http://library.cuhk.edu.hk/record=b5888658 http://repository.lib.cuhk.edu.hk/en/item/cuhk-320797 |