Factors affecting consumers' intention to buy in internet advertising.

Factors affecting consumers' intention to buy in internet advertising.

by Ho Wai Shun, Ng Hung Kin, Terence. === Includes questionnaire. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. === Includes bibliographical references (leaves 66-67). === TABLE OF CONTENTS --- p.III === LIST OF ILLUSTRATIONS --- p.IV === LIST OF TABLES --- p.V === Chapter === Chapt...

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Bibliographic Details
Other Authors: Ho, Wai Shun.
Format: Others
Language:English
Published: 1998
Subjects:
Internet advertising
Consumers' preferences
Consumers > Attitudes
Online Access:http://library.cuhk.edu.hk/record=b5889397
http://repository.lib.cuhk.edu.hk/en/item/cuhk-322092

Internet

http://library.cuhk.edu.hk/record=b5889397
http://repository.lib.cuhk.edu.hk/en/item/cuhk-322092

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