New product launch, product differentiation and consumer decision making and preferences.
Choi, Wing-Hon. === Thesis (M.Phil.)--Chinese University of Hong Kong, 1999. === Includes bibliographical references (leaves 55-61). === Abstract and questionnaire also in Chinese.
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| Format: | Others |
| Language: | English Chinese |
| Published: |
1999
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| Online Access: | http://library.cuhk.edu.hk/record=b5889881 http://repository.lib.cuhk.edu.hk/en/item/cuhk-322597 |