Levels of involvement, consumer information seeking and interest stimulation: an experiment on television advertising.
by Fong Sze Nga, Natalie. === Questionnaire in Chinese. === Thesis (M.Phil.)--Chinese University of Hong Kong, 1997. === Includes bibliographical references (leaves 78-84). === Acknowledgments --- p.i === Abstract --- p.ii === Chapter I. --- Introduction --- p.1 === Chapter A. --- Overview === Ch...
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| Format: | Others |
| Language: | English |
| Published: |
1997
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| Online Access: | http://library.cuhk.edu.hk/record=b5889116 http://repository.lib.cuhk.edu.hk/en/item/cuhk-322687 |