Solutions to multiple criteria and multiple dimensional problems in marketing.
The second marketing model addresses interpretation issues of traditional multiple dimensional scaling (MDS) model, and has three key features. First, it can provide an explicit meaning to each dimension. Second, it can directly provide a link between brand positions and brand attributes, so that ma...
| Other Authors: | |
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| Format: | Others |
| Language: | English Chinese |
| Published: |
2000
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| Online Access: | http://library.cuhk.edu.hk/record=b6073913 http://repository.lib.cuhk.edu.hk/en/item/cuhk-342910 |