Individual/organizational characteristics and intention to adopt e-commerce: a study based on innovation adoption theory.
Business-to-consumer (B2C) e-commerce has been rapidly changing the competitive landscape of the retailing and service industries. Despite its claimed benefits, this innovative mode of retailing has not yet been accepted by every buyer and seller. An interesting question is why some consumers accept...
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| Format: | Others |
| Language: | English Chinese |
| Published: |
2001
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| Online Access: | http://library.cuhk.edu.hk/record=b6073921 http://repository.lib.cuhk.edu.hk/en/item/cuhk-343025 |