The effects of price discount promotions on consumer responses.
Finally, this thesis also identifies the antecedents, moderators and mediators that affect the role of anticipated regret on purchase intention. The results of the experimental study indicate the gender effect that female consumers generate more anticipated regret than males when confronting with pr...
| Other Authors: | |
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| Format: | Others |
| Language: | English |
| Published: |
2011
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| Online Access: | http://library.cuhk.edu.hk/record=b6075183 http://repository.lib.cuhk.edu.hk/en/item/cuhk-344816 |