The number-location association and its marketing implication.
At last, this dissertation considers another marketing implication of this number-location association, namely the compatibility effect. In experiment 7, we find that people perceive a discount as more attractive when the two prices are actually posited in compatible locations (original price-right...
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| Format: | Others |
| Language: | English Chinese |
| Published: |
2010
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| Online Access: | http://library.cuhk.edu.hk/record=b6075297 http://repository.lib.cuhk.edu.hk/en/item/cuhk-344930 |