Perceived Value of Fast-food Restaurant Franchises in the USA
The main research objective of this study was to find out whether perceived value significantly affects consumers’ purchase intention. Additionally, this study examined if there are any significant differences in perceived value for different fast-food restaurant brands and attempted to identify whi...
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| Format: | Others |
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FIU Digital Commons
2015
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| Online Access: | http://digitalcommons.fiu.edu/etd/1823 http://digitalcommons.fiu.edu/cgi/viewcontent.cgi?article=3004&context=etd |