Factors Contributing to Consumer Willingness to Adopt Body Scanning Technology

When creating a unique experience for consumers, and in response to consumer demand for personalized products, retailers increasingly offer products customized to meet the individual consumer's need. A developing technology emerging in the retail setting is body scanning, with which consumer bo...

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Bibliographic Details
Other Authors: Drake, Erin Heather (authoraut)
Format: Others
Language:English
English
Published: Florida State University
Subjects:
Online Access:http://purl.flvc.org/fsu/fd/FSU_migr_etd-0678