A Patronage Study of Small, Retail Apparel Firms

The purpose of this study is to expand the body of knowledge in the area of retail patronage and small, retail apparel firm research. Consumers were approached as they entered one of the five stores in the survey (147 out of 150 usable surveys). The components of the proposed patronage behavior mode...

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Bibliographic Details
Other Authors: Welker, Kelly S. (authoraut)
Format: Others
Language:English
English
Published: Florida State University
Subjects:
Online Access:http://purl.flvc.org/fsu/fd/FSU_migr_etd-1191