The Relationship of Celebrity Advertisements to Consumer Attitudes and Purchases Intentions
The purpose of this study was to investigate the relationship between the celebrity's physical attractiveness, their credibility and their congruency with the advertisement, and consumer's attitudes toward the advertisement, the brand and their intent to purchase the advertised product. Pa...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-1895 |