Information Processing and College Choice: An Examination of Recruitment Information on Higher Education Web Sites Using the Heuristic-Systematic Model
Recent studies have shown university Web sites are the primary source of information for students when choosing a college to attend. Since Web sites are fast becoming a key tool in the search for a university, then the information being presented on these Web sites should be analyzed as a persuasive...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-2708 |